Vivek Vadoliya is a photographer whose work spans documentary, fashion and portraiture. Exploring masculinity, beauty and his British Asian identity, he has developed a warm, personal aesthetic that celebrates those often overlooked.

Vivek uses his photographs and films to challenge the status quo in representations of beauty and culture – championing the unique interconnectedness of humanity.

“I'm always trying to celebrate ordinary people. For me, that looks like people who may be marginalised, and that's not necessarily limited to race or colour, that can be in lots of different ways. I'm interested in people who you might walk past on the street.”

Vivek VadoliyaRun your way.New Balance